Legal
Privacy notice
This notice explains how EventVerdict collects and uses personal data through eventverdict.com and when we contact business professionals about B2B events.
Who we are
EventVerdict is run by a sole trader based in the United Kingdom, who is the controller of your personal data. Contact: [email protected].
What we collect
- Details you give us: name, business email, company, job title, company website, target job titles, target companies or industries, objectives, budget band and messages, when you use our forms, ask for a shortlist or briefing, or send a brief through an AI assistant.
- Event briefs: the objective, sector, region and audience you search for, the suggestions we showed you and which you kept or changed. When you click "Rank events" this is stored without your name or email.
- Professional information from other sources: we may add publicly available professional information about you and your company, such as job title, seniority, company size and industry, and public posts or activity about events and buying priorities. Sources include company websites, press coverage and professional networks such as LinkedIn.
- Usage data: if you accept analytics cookies, which pages you visit, searches you make and links you click, through Google Analytics (via Google Tag Manager).
How we use it and our lawful basis
- To reply to you and send what you asked for (a shortlist, a briefing, recommendations): to take steps at your request, and our legitimate interests in running the service.
- To understand buyer intent and improve recommendations, including combining what you tell us with professional information from other sources: legitimate interests. This involves profiling to tailor the events and insights we suggest. It never produces decisions with legal or similarly significant effects.
- To send occasional event insights and offers by email to business email addresses: legitimate interests, in line with the Privacy and Electronic Communications Regulations. Every message identifies us and includes a simple way to unsubscribe. You can object at any time and we will stop.
- To produce aggregated insight for event organisers and event technology providers about what marketers look for and how they measure success: legitimate interests. This insight is anonymised and grouped; it never identifies you or your company without your permission.
- To measure how the site is used: your consent, through our cookie banner.
We have assessed these legitimate interests against your rights. You can ask for a copy of that assessment.
Business email only
Our forms ask for a business email address. We do not send marketing to personal email addresses without consent.
Who we share it with
Service providers that run the site for us: Cloudflare (hosting and database), Google (Tag Manager and Analytics, only with your consent; Google Fonts), our email newsletter provider, and AI service providers such as Anthropic (maker of Claude), which help us research companies, analyse briefs and draft recommendations. They act on our instructions and do not use your data for their own purposes. We do not sell personal data. We do not pass your details to event organisers unless you ask us to.
Where your information came from
We keep a record of where each piece of personal information came from, such as a form on this site, an AI assistant acting for you, or a named public source, so we can answer your questions about it.
If the business changes hands
If EventVerdict, or all or part of its business or assets, is sold, transferred or merged, personal data may be transferred to the buyer or successor as part of that transaction. They would be bound to use it in line with this notice, and we would tell you if they intended to use it differently.
International transfers
Some providers process data outside the UK. Where they do, we rely on UK adequacy regulations or the UK International Data Transfer Agreement or Addendum.
How long we keep it
- Anonymous event briefs: up to 3 years.
- Contact details and enquiries: 2 years after our last interaction.
- Marketing: until you unsubscribe. We then keep your email on a suppression list so we don't contact you again.
- Analytics data: 14 months.
Your rights
You can ask to access, correct or delete your data, restrict its use, object to processing (including any marketing, which we will always stop), or receive a copy in a portable format. Email [email protected]. You can also complain to the Information Commissioner's Office (ico.org.uk).
Changes
We will update this page if our practices change and show the date at the top.